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Cultural heritage and development of tourism in Bechyně region
ČERNÁ, Iva
Tato práce se zabývá kulturním dědictvím v rozvoji cestovního ruchu {\clq}qBechyňska`` a jejím hlavním cílem je zhodnotit kulturní dědictví v rozvoji cestovního ruchu. Práce sleduje projevy dědictví jako předpokladu cestovního ruchu v celé oblasti i v jednotlivých obcích a pokouší se odpovědět na otázku, zda existují rozdíly v předpokladech cestovního ruchu mezi jednotlivými obcemi zkoumané oblasti. Dále hodnotí úlohu kulturního dědictví v potenciálu rozvoje cestovního ruchu jednotlivých obcí {\clq}qBechyňska``. Snaha nalézt odpověď na otázku, proč lidé spotřebovávají produkty cestovního ruchu, je jedním z hlavních témat výzkumu (PIZAM & MANSFELD 1999), protože je to právě motivace, jež je vnímána jako hlavní determinant chování turistů (PIZAM & MANSFELD 1999). Tato práce se také pokouší odhalit důvody cest na dovolenou v České republice a význam jednotlivých charakteristik cílového místa při výběru dovolené. V neposlední řadě se zaměřuje na image atraktivit.
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The proposal of tourism development project - historical complex Klenová
HŘEBCOVÁ, Jaroslava
The primary goal of my thesis is to develop a proposal of a project which would be focused on tourism development of the historical complex of Klenová; this complex is located in the Klatovy district in the region of Pilsen. There are two remarkable sights in this area, a) the ruin of the medieval stronghold of Klenová and b) the chateau of Klenová. Both of these are loosely connected to other historical sights and together they create an interesting face of the typical Czech landscape. Emerging from the executed SWOT analysis and subsequent SWOT matrix, the trouble spots have been identified and they became the source for the definition of strategic underdeveloped areas. These areas are appropriate to focus on and they are a part of the overall strategy. Next, these areas, which are in accord with the objectives of the project, are aimed to eliminate deficits and obstacles in the given locality. The areas in question are as follows: {$\bullet$} Tourism offers concerning products. {$\bullet$} The quality of service. {$\bullet$} Marketing and keeping the visitors informed. {$\bullet$} The infrastructure of tourism. Within the framework of these areas, partial targets have been determined. These targets are the source of consequent strategic measures. There is a certain amount of weaknesses to the castle area of Klenová. One of the major shortcommings is that guests tend to spend a short period of time in the area and that the infrastructure of the tourism is by no means sufficient. Furthermore, the quality of the services provided is below standards and tourists are confronted with lack of information concerning overall services. Finally, tourists are not given a sufficiently wide range of possibilities to spend their free time. The chateau of Klenová is always going to be a most important sight, but some refinements could be put into action to heighten the interest of tourists and to increase competitiveness towards other important sights. To interconnect a couple of cultural and historical sights into a single unit is more attractive for visitors, increasing attendance as well as extending the period of time the tourists are willing to spend in the area. The most effective way to connect sights in a comparatively small area seems to be an educational nature trail leading from one heritage landmark to another. The main goal of this thesis has been accomplished by the creation of a nature trail called "In the steps of ancient times, Klenova {--} Týnec {--} Loreta". The castle, the chateau of Klenová and its surroundings should provide the visitors with a wide range of possibilities to spend their free time. Morever, it should make them actually want to spend their free time in the particular area and make them want to come back. Simultaneously, all existing services should be provided on a satisfactory level while the organizational methodology and management should be improving at the same time.
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Preconditions of commercial use in tourism of the iron curtain
IŠOVÁ, Veronika
This final work considers the evaluation of possibilities of commercial use in tourism of the iron curtain. Objectives are the judging of preconditions and the evaluation of the potential of the iron curtain in tourism and to other activities of Heritage Tourism and Dark Tourism and the finding out of the potencial readiness for the participation of inhabitans in the czech republic on these activities.
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Cultural heritage and development of tourism in Český Krumlov region
MESÁROŠOVÁ, Michaela
This bachelor{\crq}s thesis deals with the topic of culture and heritage tourism. Firstly we evaluated the culture potential in chosen area. To receive the primary information we did marketing research. We asked the domestic visitors in the South Bohemia region and in in the west region. In addition we made some statistics by using one-way ANOVA analysis. We used tabs and graphs to demonstrate our results. There were discovered certain differences in the reasons of the holiday or travel between the visitors with various level of education, different types of age, between male and female. We measured the differences between the attitudes. According to the feelings we can say what type of tourism attractions is the most suitable for the region to attract the visitors.
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Cultural heritage and development of tourism in Třeboň region
VOCHOZKOVÁ, Lenka
The object of this bachelor thesis is to evaluate current condition and opportunities of further cultural heritage`s utilization together with the tourist trade development in the area of Třeboňsko. For this purpose 50 types of cultural heritage attractivity was being observed in this area and during the period July {--} September 2008 through a primary marketing research there was implemented a face-to-face questioning with 1598 domestic tourist visitors.
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Preconditions of commercial use in tourism of disasters
FULÍN, Petr
Evaluation of possible disaster commercialization through activities of tourism. Specification of the situation in the supply and demand of the Dark Tourism specific market. Consideration of presumptions and evaluation of potential disasters for the development of Dark Tourism activities. Comparation of attitudes of the inhabitants of the Czech Republic towards these activities and their willingness to participate in such activities. And further comparation of the attitudes of the inhabitants from the economical and social point of view.
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Cultural heritage and development of tourism in selected upper Vltava region
ŘEHOŘOVÁ, Lenka
This bachelor thesis refers to heritage, heritage tourism, cultural heritage. Visiting historic and cultural sites is one of the most popular tourist activities today. The thesis deals with the evaluation of the present status and posibilities of developement of cultural heritage in the headwaters of the Vltava River area. For this evaluation was found out informations about preconditions of cultural heritage, the potential of the area, motives for visiting the area and the image of historical monuments. There was used a marketing research with face-to-face questioning with 1584 informants. Marketing research´s results show what reasons have informants for travelling on holiday in the Czech Republic and show that exists differences in image of activities and sites. it represents what an awareness have informants about the area.
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